NU Splash Biography

Every day you encounter persuasive messages that try to change your views about something. Unconvinced that you're facing these messages constantly? Then consider the following: How do advertisers convince you to buy their products? How do politicians convince you to vote for them? How does the government convince citizens to obey the law? How do physicians convince patients to comply with their advice to be healthy? How can your parents better convince you to clean your room? We'll consider these questions using empirical findings from social psychology, cognitive psychology, and behavioral economics. An overview of social influence and persuasion will be given, and we'll conclude with some basic techniques--both to be persuasive and to resist persuasion.

Ever wonder how House MD and other doctors on TV actually go about solving medical (or medically-related) mysteries? Join us as we explore some of the tests or tools scientists and physicians use to solve mysterious ails and illnesses and to pinpoint their causes. We'll be looking at techniques from forensic science, molecular biology, medicine, and even organic chemistry in order to learn how to "crack a medical mystery"!

Ever wonder how House MD and other doctors on TV actually go about solving medical (or medically-related) mysteries? Join us as we explore some of the tests or tools scientists and physicians use to solve mysterious ails and illnesses and to pinpoint their causes. We'll be looking at techniques from forensic science, molecular biology, medicine, and even organic chemistry in order to learn how to "crack a medical mystery"!